Effect team needed a website that offered greater flexibility and control, so that their marketing teams could easily manage and expand their surf coaching method to the world.
Effect team needed a website that offered greater flexibility and control, so that their marketing teams could easily manage and expand their surf coaching method to the world.
Paying close attention to their new brand platform, I created a new visual identity. it was a completely interface design focusing on UX principles using a WordPress Theme as the primary CMS for its simplicity, modularity, and potential for fast expansion.
I successfully launched the new effect surf brand and website integrated into a custom-built Wordpress CMS environment. With the launch and continuous optimisations I managed to increase website sessions, conversion rates and increase time spent on the website.
https://effectsurfcoaching.com/
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