Founded by brothers Matt and Geoff Hillman in 2021, Hillman Bros. Distilling Co. is located in the heart of Marchmont, Yass Valley, an area known for its rich history and ideal conditions for crafting spirits.
Hillman Bros required a modern and reliable website to support a new brand direction and better communicate their product offering. The existing platform was visually outdated and difficult to manage, limiting clarity, usability and future growth.
Hillman Bros required a modern and reliable website to support a new brand direction and better communicate their product offering. The existing platform was visually outdated and difficult to manage, limiting clarity, usability and future growth.
I worked alongside Senior Graphic Designer Tiago Neves, who led the visual design, while I handled the end-to-end development, CMS setup, deployment and ongoing maintenance.
The result is a clean, modern WordPress platform with structured content, improved product visibility and a flexible CMS designed for long-term reliability.
Within 30 days of launch, Hillman Bros saw an increase in trial conversions and demo sign-ups compared to the previous website. The platform continues to evolve, supporting ongoing optimisation and content growth.
https://hillmanbros.com.au/
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